Case Study: Advertising Effectiveness Evaluation Company Enhances Service Offerings by Engaging Sabre to Redesign Reporting System
Client: Telad
Industry: Tele-Communication

The Client Profile

The Client is a leading service provider of measurable, toll-free and local telephone numbers that help businesses evaluate advertising campaigns. Comprehensive, relevant and accurate reporting is an integral part of our Client’s offering and enables businesses determine advertising effectiveness.

The Challenge

The web application used by the Client prior to our engagement was owned by a third party and was not living up to expectations. A robust reporting module was critical since providing comprehensive reports that are relevant and reliable are key to our Client’s ability to differentiate their services.

The Client engaged us to develop a proprietary system with the following qualities

• A graphical interface that is high in usability
• Enhanced reporting capabilities with end-user definable parameters
• Statistical and geographical detail availability
• Facilitate multiple user classes and high volumes

Our Solution

• We set the ball rolling by carrying out an initial requirements analysis and gaining a thorough understanding of the Client’s business environment.
• A significant improvement was made to the Interface; enhancing the end-user experience.
• A robust reporting module with runtime customization was developed and deployed using ASP.NET and Cristal Reports.
• Seamless integration with existing systems was carried out
• Software quality and performance was assured by carrying out rigorous QA/Testing procedures

Technology and Process Orientation

We employed CMMI processes for our engagement with the Client as is a customary practice for us. Close integration between on-site and off-site teams was maintained throughout the lifecycle and the following Technologies were deployed;

• IIS 6.0 6.5
• Microsoft .Net Framework 2.0
• MS SQL 2005
• Microsoft Windows 2003 Server
• Crystal Reports

Result / Benefit

• The Client made significant savings on time and cost in the development process by engaging DSS on this project. The thoroughness of the analysis and elicitation of requirements helped keep rework to a minimum, the result being quicker turn-around times.
• Having ownership of the code gives the Client the ability to offer enhanced services and add value through a rich reporting module.
• Following the implementation of the solution, the Client fully expects to grow their business and to be established as the Market-Leader.